Key Responsibilities

• Develop and execute digital marketing strategies to increase brand awareness and lead generation.

• Manage and optimize Azolla’s website, focusing on SEO to improve organic search rankings and visibility.

• Research, curate, and create compelling content that simplifies technical information for wider audience engagement.

• Work closely with Azolla’s technical team to translate complex ideas into engaging, easy-to-digest digital content.

• Plan and execute paid marketing campaigns on LinkedIn, Google Ads, and other relevant platforms.

• Analyze campaign performance, track KPIs, and provide actionable insights to improve marketing ROI.

• Manage email marketing campaigns, including newsletters and automated lead-nurturing sequences.

• Stay up to date with the latest digital marketing and SEO trends to ensure Azolla remains competitive in the maritime decarbonization space.

• Support webinars, online events, and digital PR initiatives to enhance industry engagement.

Required Skills and Qualifications

• 3+ years of experience in digital marketing, with a strong focus on SEO.

• Proven expertise in keyword research, on-page and off-page SEO, and content optimization.

• Strong copywriting and storytelling abilities, with experience in developing engaging content for B2B audiences.

• Experience with marketing analytics tools such as Google Analytics, Search Console, and SEMrush/Ahrefs.

• Ability to quickly understand a new industry and curate relevant, insightful content.

• Hands-on experience with social media marketing and paid campaigns.

• Experience in maritime, logistics, or sustainability is a plus but not mandatory.

• A genuine interest in climate action and the role of decarbonization in sustainable industries.

• Ability to work independently and coordinate across teams to ensure content accuracy and effectiveness.

Other Details

Primary office location: Chennai, India

Interested candidates send your updated resume at ashwin@azolla.sg